After more than two years of research and development, See Play Dream's reusable immersive room is ready for brands, venues and agencies. Founding clients who book by 30 November get 5% off and free branding on the outside of the pod.
Immersive experiences are some of the most memorable ways a brand can meet its audience. They have also been some of the hardest to make: expensive, slow to build and, too often, thrown away when the event ends.
This December, See Play Dream launches the Show Pod in Dubai: an immersive room that responds to the people inside it, comes to your venue and is used again and again for story after story.
The Show Pod is a three-walled room filled with 4K laser projection and sound. It reacts as people move and gesture, so visitors don't just watch a brand story. They walk in and become part of it.
"People don't scroll past a room they're standing in," says Bahram Pourghadiri, co-founder of See Play Dream. "They stay longer, they film it, and they talk about it afterwards. That's what brands are really looking for."
The Show Pod is one part of a complete storytelling service:
The story: See Play Dream's storytellers and brand strategists shape the experience around each client's goals.
The room: projection and sound on three walls that respond to the audience.
The control: See Play Show, the studio's cloud platform, runs the whole show and lets clients adjust it from a phone.
Brands can choose a bespoke story made from scratch, adapt one of the studio's ready-made Story Formats with their own logo, colours and products, or bring content they already have.
To find out more about the Show Pod, including pricing.
The process is designed to be easy. Clients share their plans, approve their story, and the team does the rest. The pod is installed in three days, the crew is on hand throughout, and when the event ends, everything is packed down and taken away. No technical know-how is needed.
"Our clients shouldn't have to become AV experts to tell a great story," says Neda Sehat, co-founder of See Play Dream. "They bring the audience. We take care of everything else."
Most exhibition stands are used for a few days and then end up in a skip. The Show Pod is built to be kept and reused for every story it tells. The walls are lit by projection rather than printed graphics, so a new story means new content, not new materials.
The Show Pod is designed for product launches and brand activations, museums and cultural venues, property launches and sales centres, exhibitions and trade shows, corporate events, and seasonal moments from Ramadan and Eid to Christmas and back to school.
The Show Pod makes its public debut with CHORUS, an immersive installation by Neda Sehat and Bahram Pourghadiri, at Dubai Design Week, d3, 3–8 November.
There's only one pod, so dates are limited and go first come, first served. Founding clients who book by 30 November get 5% off and free branding on the outside of the pod.
