CHORUS
A celebration of voices
- 3–8 Nov 2026
- 12:00 pm – 9:00 pm
- Free to visit
Part of Dubai Design Week
Chorus is an immersive installation in the Show Pod about the bond between people and the natural world. What you see and what you hear never quite match, until you realise they do.
We're closer to nature than we think.
We often picture nature as somewhere else: a forest, a reef, a place we visit. Chorus brings it closer. Play the sounds of a rainforest over a city at night, and the apartment blocks become a canopy full of life. A stadium chants like whales singing across the ocean. Our messages chirp back and forth like birds at dawn.
Every living thing calls out for the same reasons: to belong, to be found, to say "I'm here." Chorus brings those voices together, not as one voice but as a chorus. Different voices, one song.
Join the Chorus :)
The room needs you to finish the song. The centre wall always plays. The side walls wake up as you move. The more people inside, the more of the story appears and the fuller the chorus sounds. No headsets, no apps. Just step in and join the chorus.
About Neda
Co-founder
Neda Sehat is co-founder of See Play Dream, where she leads creative production and commercial partnerships. She has spent more than 20 years creating campaigns for global consumer and technology brands, including Samsung, Nestlé, Canon, Renault and Persil. A maker at heart, she also illustrates the studio’s picture books and designs its toys. She produced and directed CHORUS.
About Bahram
Co-founder
Bahram Pourghadiri is co-founder of See Play Dream. An economist by training and a storyteller by nature, he has spent more than 30 years in brand communication, creating campaigns for brands including Samsung, Nestlé, Canon, Renault and Persil. He now focuses on new ways for brands to connect with people. He led the development of the Show Pod, a reusable immersive room, and See Play Show, the platform that runs it from a phone. He created the concept and developed the interaction design for CHORUS.
Directions
Dubai Design District, Building 8, Retail unit R02, opposite VIP parking.
Credits
A See Play Dream production
- Directed by Neda Sehat
- Written by Bahram Pourghadiri
- Video Production and Editing by Anooshiravan Aria
- Production Management by Shayan Hajaliloo
- Audio by Vesal Javaheri
- Animation by Shermin Shamim
- Interaction Design by Bahram Pourghadiri
- Produced by Neda Sehat